It has, if not always for positive reasons, become a landmark moment in any Liverpool season. And now once again the Reds stand 10 games from greatness.
Gerard Houllier coined the phrase way back in 2002 when, with his team second in the Premier League a point behind leaders Arsenal, he spoke ahead of a Champions League quarter-final first leg against Bayer Leverkusen that marked his return to full-time duties as manager having recovered from major heart surgery earlier in the campaign.
As it turned out, there were only seven more matches for Liverpool with Leverkusen winning 4-3 on aggregate while the Gunners held on to claim the domestic crown. Houllier's ambitious shout became somewhat harshly synonymous with failure.
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Arne Slot will hope for a better outcome this time, however. Having been eliminated from the Champions League by Paris Saint-Germain on Tuesday evening following a dramatic penalty shoot-out at Anfield, Liverpool know that, after 46 games already this season, there are now only another 10 to go.
And despite the disappointment of midweek, the Reds are in a much better position to ensure a silver lining than 23 years ago.
With Arsenal having again floundered last weekend, Liverpool now stand 15 points clear at the Premier League summit as they close in on only a second championship in 35 years.
The Gunners can cut that to 12 by winning their game in hand at home to Chelsea on Sunday, but even a repeat of last season's stumble to the line - when the Reds took 15 points from their last nine games to go from first to third - would, barring a remarkable and unlikely feast of goals from Arsenal, be sufficient to win the title.
The more immediate aim, however, is retaining the League Cup won in memorable fashion last season when an injury-hit team containing a host of Academy players saw off Chelsea after extra time. Newcastle United, who haven't won a domestic trophy in 70 years, lie in wait at Wembley on Sunday afternoon.
Should Slot claim both trophies, he would follow in the footsteps of Joe Fagan and Kenny Dalglish in winning multiple silverware in his first season in charge. Both Fagan and Dalglish, though, had the benefit of having already been at Liverpool for years before assuming the hotseat.
But would a double trophy haul this season represent greatness?
Along with the treble of league title, European Cup and League Cup under Fagan in 1983/84, and the cup treble under Houllier of the UEFA Cup, League Cup and FA Cup in 2000/01, Liverpool have won two major trophies in nine other campaigns.
Apart from in 1981, when the European Cup and League Cup were claimed, and 2022, when the FA Cup and League Cup were lifted, one of the trophies won was the league championship.
There were European doubles in 1973 and 1976 with the title and UEFA Cup, while the league and European Cup were won in 1977. In 2020 it was the championship and Liverpool's first-ever Club World Cup, while the league and FA Cup double was claimed under Dalglish in 1986 and the title and League Cup was bagged in both 1982 and 1983.
Replicating that latter achievement would make this a rare campaign for Liverpool. But, as is evident by their history in the 1970s and 1980s, greatness comes from success over an extended period beyond one season.
Nevertheless, the modern landscape means winning the Premier League alone would ensure this is a great campaign for Liverpool. And if Slot ends with both the title and League Cup in the trophy cabinet, he will have etched his own unique achievement in the Anfield annals. Ten games to go.
