In the ‘90s, Kenny Rogers was selling out concert tickets—and slow-roasted rotisserie chicken as a side gig.
Kenny Rogers Roasters grew so fast it reached over 350 locations and even got a nod in Seinfeld, for its wood-fired chicken and cornbread.
But even a country music legend couldn’t outlast Boston Market (which, ironically, is also fading away) and by 1996, Rogers sold most of his stake, and by 1998, the chain filed for bankruptcy.
The last U.S. location closed in 2011. While America knew when to fold 'em, Asia decided to hold 'em, and the brand found new life there, still thriving today.